CIMdata PLM Industry Summary Online Archive
12 April 2010
Product News
Open Text Introduces Media Management 7 with New User Interface, Powerful Process Automation Capabilities
Open Text Corporation today announced Open Text Media Management 7, a major upgrade to its industry leading digital asset management solution, including a completely new user interface that makes finding, accessing and managing large volumes of digital media assets fast and easy. Media Management 7 also delivers new process automation capabilities designed to help companies optimize media operations, improve business agility and increase control over digital media content.
With Media Management 7, Open Text is delivering a platform designed for the digital media era, where the technology to create and consume digital media - for example on tablets or mobile phones - far exceeds the ability of organizations to manage, control, and efficiently distribute the rich media assets involved. The new solution allows an entire organization to produce, use, and publish digital media and automate the associated processes. In turn, this lowers costs and puts the media to use more profitably, with reduced liability stemming from inappropriate use or distribution of content.
As digital media has become pervasive, the need for media management is expanding from roots in the media and entertainment industry to encompass many additional market segments including marketing organizations, publishing, museums and historical archives, manufacturing and distribution as well as industries that require storage of media evidence, such as insurance, legal and healthcare. Open Text Chief Marketing Officer James Latham and Senior Vice President of Enterprise 2.0 Technologies Scott Bowen discuss applications for media management in an ECM News Podcast Open Text posted today: http://tinyurl.com/y3krtzl.
Open Text will further enhance the user experience in Media Management 7 by integrating content analytics technology from recently acquired Nstein Technologies. Using patented technology, Nstein's software creates a "semantic fingerprint" for content to unlock its inherent value, making it more findable, visible, understandable, organized and analysis-ready.
To meet the needs of global enterprises, Media Management 7 delivers integration with the Open Text ECM Suite and leverages shared services, the defined layer of integration for all ECM Suite offerings. This allows media creators and publishers in the enterprise to take advantage of workflow and lifecycle management capabilities of the ECM Suite in a simple and intuitive fashion. A key advantage of this integration is that it allows companies to customize and evolve their processes without requiring database or code changes. It also delivers integration with Open Text's industry leading Web content management solutions including the recently announced Vignette Content Management 8 as well as the ability for users to work with digital media from mobile devices using Open Text Everywhere.
"The impact of digital media is being felt in all walks of life and business. With this explosion in rich media comes the need for better tools for managing it all," said Guy Hellier Vice President of Digital Media, Open Text. "With Media Management 7 we are changing the game by delivering new levels of usability along with the ability to seamlessly integrate digital media into operations and to orchestrate how media is created, retrieved, reused and published. This is particularly important to deliver engaging and consistent user experience via any channel, including web and mobile experience."
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