CIMdata PLM Industry Summary Online Archive
18 March 2011
Events News
Icona Solutions to Run Workshop on Perceived Quality at Interior Motives China Conference 2011
Icona Solutions, the developer of the perceived quality simulation and visualization software solution, aesthetica, will run a workshop entitled “Perceived Quality in a Digital World” during the Interior Motives China Conference being held in Shanghai on 17 & 18 April, 2011. (Full details at: http://china.interiormotivesconference.com).
The workshop will review and explain precisely what perceived quality is all about and will provide ideas and practical guidance on ways in which automotive design and manufacturing companies can improve the perceived quality of their vehicles at the same time as reducing development costs.
Using aesthetica to demonstrate real-world examples of the ways in which the software is used in setting achievable perceived quality targets early in the vehicle development process and to then simulating and visualizing, in real-time, the results of subsequent design and perceived quality reviews, the workshop will also outline some of the benefits to be gained from improved perceived quality in terms of customer appeal.
“Perceived quality – or PQ - is all about the impression of quality that a potential customer gets about a product when first viewing it, without regard to its functionality. It is an essential element of brand management today”, stated Tim Illingworth, chief executive, Icona Solutions.
“Every product that is manufactured is subject to variation”, he explained. “So the ability to use today’s software technologies to simulate and to visualize the full effects of this variation and deformation on the form, fit and finish of components and assemblies is a crucial aspect of the design process and to achieving high perceived quality. This directly translates into a customer’s perception of the quality of a vehicle, or any other product”.
“The workshop that we are running at the Interior Motives China Conference, together with global expert on perceived quality of interiors, Steven Madge of MGX Madge Group, is designed to explain and to demonstrate this new technology to the expanding Chinese automotive industry,” he concluded.
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