CIMdata PLM Industry Summary Online Archive
March 2011
Company News
New Tribold Industry Report: Product Experience: Leveraging Enterprise Product Management to Enhance the Customer Experience
Tribold has published a new communications industry report: ‘Product Experience: leveraging enterprise product management to enhance the customer experience’ – debating a central premise that in order to optimise the customer experience, there is a vital dependency on optimising the product experience.
This report, co-authored by Tribold’s CTO, Catherine Michel and Telesperience Research Director, Teresa Cottam, argues how by simplifying and explicitly managing products in a single enterprise product catalog, Communication Service Providers (CSPs) can deliver enormous benefits including lower costs, greater commercial and operational agility, and increased customer satisfaction.
This report explains how the product experience underpins a satisfying customer experience:
- products are what drive a customer to engage with a service provider
- diversity and attractiveness of offers and services are what generate additional revenue
- quality and consistency of the use of those products is what keeps the customer loyal.
The report is available at: http://www.tribold.com/news-and-events/report
To learn more about Tribold’s solution for Enterprise Product Management visit http://www.tribold.com/
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