CIMdata PLM Industry Summary Online Archive
19 April 2011
Company News
HP Appoints Veteran Marketing Professional Marty Homlish as Chief Marketing Officer
HP announced that Martin “Marty” Homlish will be joining the company as executive vice president and chief marketing officer.
In this position, Homlish will be responsible for overseeing and leading marketing across the company and will become a member of the company’s Executive Council, reporting directly to Léo Apotheker.
Homlish has more than 25 years of brand management and technology and consumer marketing experience on a global scale. He comes to HP after more than 10 years at SAP AG, where he was the global chief marketing officer and corporate officer, as well as president and CEO of SAP Global Marketing, Inc. During his time at SAP, Homlish was responsible for strategic branding initiatives that resulted in a doubling of the company’s brand value, while aligning the company’s marketing, field and product organizations around a best-in-class customer experience.
Prior to joining SAP, Homlish spent 15 years at Sony Corporation in several strategic roles, including: president of Sony’s Media Solutions Company and the head of the Sony Electronic Corporate Marketing Services division with responsibilities to create a unified corporate brand strategy for the Sony Corporation of America, Sony Pictures and Sony Music and PlayStation. He also served as president of Sony Consumer Audio Group and president of Sony Computer Entertainment America, where he was responsible for the highly successful U.S. launch of Sony PlayStation. He also was a board member of the influential Recording Industry Association of America.
Homlish holds a Bachelor of Arts degree in communications from Goddard College. He continued his education at Babson College and the Columbia University Graduate School of Business. In his spare time, Homlish sits on the boards of several organizations, including: Columbia Center for Global Branding and the New York Stock Exchange Marketing Advisory Board. He also is a guest lecturer at the Columbia University Graduate School of Business.
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