CIMdata PLM Industry Summary Online Archive
10 May 2011
Implementation Investments
Welker Engineered Products Increases Sales with CADENAS 3D Website
The CADENAS subsidiary company PARTsolutions, LLC introduced its eCATALOGsolutions 3D website solution at Welker Engineered Products. In addition to web-enabling its entire product line in 3D native CAD using eCATALOGsolutions technology, PARTsolutions LLC completely overhauled Welker Engineered Products' website by adding a product configurator and e-commerce solution. As a result, Welker has increased lead generation, resulting in a 10 percent increase in sales in just 4 months.
The availability of high quality product data in 3D native CAD online empowers Welker's customers - including automotive and transportation, industrial, agricultural, oil & gas, marine and special machine companies - to search, access, download, configure and purchase 25,557,811 orderable products anytime. All of these products are available in more than 85 native and neutral CAD and graphics formats, resulting in millions of different files being available, on time and in the right format at the time of online ordering. Digital product orders have grown since implementing the new fully integrated CADENAS 3D configurator website, increasing 1,410% on average in Q1 2011 versus Q1 2010.
"At Welker, we pride ourselves on the ability to assess the application needs of our customers and provide innovative solutions," said Jo Ann Terri, Operations Manager, Welker Engineered Products. "Partnering with PARTsolutions LLC to enhance our website has enabled our customers to be almost completely self-sufficient, while greatly increasing our sales. It was an investment in our customers and our future, which has already paid off tremendously."
The new Welker site uses CADENAS' rules-based logic to configure and download high-quality product data in native CAD, simplifying the previous time-consuming and complex manual process of configuring automation components for locating, clamping, sliding, lifting, ejecting, transporting, stopping and rotating applications. Previously, customers had to go online to see a one-dimensional rendering of a product. They would then call or email Welker's engineering team, who would have to mail each customer a flash drive with more detail and data. Welker's new website provides a customer experience superior in every way to "copy/paste" websites provided by template-based website solutions.
In addition to increasing Welker's lead generation and sales, the new site has shortened design time and improved the customer experience, while enabling customers to more easily "Design In" Welker products directly into their proposals. In addition, the process has freed tremendous internal resources, allowing the Welker engineers to focus on their core competencies. An overview video of the Welker Engineered Products catalog can be viewed at:
http://www.partsolutions.com/customer_examples/Welker_Engineered_Products/Website.
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