CIMdata PLM Industry Summary Online Archive
26 January 2011
Company News
Lectra appoints Edouard Macquin Worldwide Sales Director
Lectra announced the appointment of Edouard Macquin as Worldwide Sales Director, effective January 1, 2011.
Since 2005 Edouard Macquin has served as Director of Lectra South America. His remarkably varied career has earned him extensive knowledge of the trade sectors relevant to Lectra’s customers, as well as an in-depth understanding of the company’s technology and services offer and its added value.
The Group is seeing a very strong rebound in its activity, with orders for new systems up 70% during the first nine months of 2010. Edouard Macquin will have the dual task of maintaining this profitable double figure growth and continuing to pursue the strategy of value development, initiated in 2009 by Daniel Harari, Lectra CEO, who held the role of Worldwide Sales Director at the time.
“Proximity to our customers wherever they are in the world is one of the keys to our success,” said Edouard Macquin. “By choosing our solutions, they benefit not only from innovative technologies with excellent added value, but also from our teams’ extensive expertise and know-how.”
“Edouard brings together a rare combination of qualities and experience. In a difficult global economic climate, he successfully developed Lectra’s operations in South America, achieving exceptional results, particularly in Brazil. There, he was able to make the country’s economic dynamism work with Lectra’s assets, earning great respect from his teams and his peers,” explains Daniel Harari. “I am counting on him to further strengthen Lectra’s leadership by capitalizing on our recent successes and our offer, which is currently the best on the market.”
Edouard Macquin, 45, holds an MBA from São Paulo Business School and speaks French, English, Portuguese, Spanish, and Italian. He joined Lectra in 1987 in R&D and later assumed various positions in services and then marketing, in France, Italy, the United States, and Brazil. In 2000, he was appointed Director of Lectra Brazil, where he reinforced Lectra’s position as Number One.
Based in Paris, Edouard Macquin reports directly to Daniel Harari.
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