CIMdata PLM Industry Summary Online Archive

10 February 2011

Implementation Investments

Axis Denim Upgrades to CGS BlueCherry to Support Global Operations and Growth

Computer Generated Solutions Inc. (CGS) announces that private label jeans manufacturer Axis Denim ( has begun implementation of the BlueCherry® Infinity enterprise solution at its Hartford, Connecticut operations and New York sales offices. Expected to go-live in about 90 days, the new system will also be used by the company's Shanghai, China production offices and global supply chain partners to manage design, product development, and production processes. By leveraging the fully integrated BlueCherry product lifecycle management (PLM), collaborative supply chain management (CSCM), enterprise resource planning (ERP), and electronic data exchange (EDI) capabilities, Axis Denim expects to enhance collaboration, accelerate new product development cycles, and gain visibility and control of their global design-through-delivery processes.

According to Axis Denim Partner Leigh Martin, "Even though our existing systems were only a couple of years old, we quickly realized that they could not keep pace with the needs of our growing global business. After evaluating numerous options, we are excited to be moving up to a tier-one system that is backed by a world-class organization. In a single integrated system, BlueCherry gives us the tools and technology we need to enhance and streamline development, track and control processes, and ensure on-time customer deliveries."

To improve service to its major U.S. retail customers, Axis Denim will utilize the calendar management and process tracking capabilities of BlueCherry PLM to improve accuracy and control of development timelines. The vendor web portal included in the collaborative supply chain module will enable hundreds of vendors and suppliers to electronically share information and report status of bids, orders, schedules, and performance against production deadlines.

"We are pleased to partner with Axis Denim as they move to support their growth and competitiveness," noted Paul Magel, President of the CGS Application Solutions Group. "The speed and efficiency mandates of today's fashion market are stressing many legacy, entry-level, and narrowly focused systems beyond their limits. We are confident in our ability to provide the products, service, and partnership that these companies need to compete into the future."

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