CIMdata PLM Industry Summary Online Archive
2 March 2011
Implementation Investments
Catalog Data Solutions Catalog and CAD Download Solution Implemented by Magnet-Schultz America
Catalog Data Solutions (CDS) announced that Magnet-Schultz America (http://www.magnet-schultzamerica.com) has implemented its online CAD download solution.
Magnet-Schultz America (MSA), based in Westmont, IL, is an industry leader in the manufacture of Electro Magnetic Products (Solenoids, Magnetic Latching Products, Electromagnets, Voice Coils, etc.) and Electro Hydraulic Products (Solenoid Actuators, Bi-Directional Actuators, Spool-Lock Solenoids, etc.). Magnet-Schultz America’s Marketing Team realizes that the buying process has changed – nowadays, potential customers research and select products online, before ever talking to a supplier. For this reason, MSA wanted their website to enable customers to more easily and quickly find the “right” product. Equally important, in order to save engineers and designers time during the design-in process, MSA wanted their website to offer downloadable CAD models of their products. Although the website had offered CAD downloads for several years, MSA wanted to couple that capability with a significantly upgraded product search function, thereby enhancing the overall user experience. After evaluating several vendors, the MSA Marketing Team chose the CDS Catalog and CDS ModelServer SaaS solution for its flexibility, adaptability and configurability. CDS was able to rapidly add a stroke/force solenoid selector tool within their website catalog - try it for yourself here.”
“We’re delighted to have been selected by Magnet-Schultz America - as they recognize, the industrial buying process has changed, designers now research and select products online, so suppliers’ websites need to satisfy that research flexibly and easily as well as make selection of their products quick and convenient,” said John Major, CEO Catalog Data Solutions. “Of the many types of online marketing content (e.g. white papers, case studies, brochures, videos, demos, recorded webinars, reviews, CAD model downloads, etc.) only CAD downloads are known to lead to a sale nearly 50% of the time - CAD downloads may be the most efficient online marketing tool available!”
Catalog Data Solutions helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.
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