CIMdata PLM Industry Summary Online Archive
2 March 2011
Product News
Bentley Advances Sustainable Licensing Through Portfolio Balancing
Bentley Systems, Incorporated introduced, during its first Annual Corporate Update conference call, an innovative new “sustainable licensing” business model based on annual Portfolio Balancing. With this industry milestone, users no longer need to settle for software investments that depreciate in value due to changing technology, project mix, or operations needs. Through Portfolio Balancing, new purchasers of Bentley product licenses, along with existing Bentley SELECT subscribers, can annually exchange underutilized Bentley software for software of equal value (based on current list price) that meets existing or upcoming needs.
As Bentley COO Malcolm Walter explained, “Over the years we have learned that our user organizations’ software needs change as their businesses change, which is a given in AEC (architecture, engineering, and construction). The mix of applications now required could be very different from the mix in use, say, five years ago. In fact, most users depreciate their software fully after only three years.”
Walter continued, “At Bentley, with the world’s broadest portfolio of software applications for the infrastructure professions, we would rather have our users see their Bentley software as a sound investment, not an expense. With Portfolio Balancing, our users can annually exchange their current combination of applications for a new combination of equal value. So when a user organization licenses a single application from Bentley and covers it under SELECT, it has effectively licensed access to our entire portfolio, including new and future products. It can rest assured that as its business changes, its Bentley portfolio can change in accordance.”
Walter concluded, “With Portfolio Balancing, they get a perpetually sustainable license that never depreciates. As far as we know, no other software vendor offers anything remotely similar.”
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