CIMdata PLM Industry Summary Online Archive
21 August 2012
Product News
Catalog Data Solutions Configurator, Catalog and CAD Download Solution Launched by ITT Compact Automation
CDS (Catalog Data Solutions) today announced that its online parts catalog, configurator and CAD download solution is now live on the ITT Compact Automation website.
ITT Compact Automation is a market leading manufacturer of space efficient custom automation solutions such as pneumatic cylinders, hydraulic cylinders, and linear actuators along with standard pneumatic automation components. “We’ve adapted to the fact that product selection and buying has changed and customers commonly now research and select products online. Our website now incorporates a searchable product catalog so it’s easy to find the right product, configurators to select and size them and downloadable CAD models to save customers time as they specify the products into their designs,” said Bob Lofink, Product Group Manager, Compact Automation Products, ITT Control Technologies. “The CDS solution provides an excellent user experience for our customers and streamlines our ordering process through integration with our ERP system.”
“CDS is delighted to support Compact Automation with our integrated CDS Catalog, CDS Configurator and CDS ModelServer solutions. Bob is right – today on average 60% of purchasing decisions are made before talking to a sales rep. Customers are searching online and industrial suppliers’ marketing and sales process needs to support and influence the way customers now research,” said John Major, CEO CDS. “Of all types of online marketing content (e.g. white papers, case studies, brochures, videos, demos, recorded webinars, reviews, CAD model downloads, etc.) only one is known to lead to a sale nearly 50% of the time! CAD downloads through inclusion directly in customers’ design or specification documents (extreme relevance!) may be the most efficient and effective website visitor conversion tool available.”
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