CIMdata PLM Industry Summary Online Archive
26 September 2012
Company News
TradeStone Software Promotes Chris Morrison to Chief Operating Officer
TradeStone Software, delivering Merchandise Lifecycle Management (MLM) solutions that unify the design, sourcing, ordering and delivery of retail goods, today announced Chris Morrison has been appointed Chief Operating Officer to manage the company’s accelerated growth and increased PLM market share.
Morrison will oversee the day-to-day operations of TradeStone and activities from the Sales, Marketing, Product and Service departments as the company expands its dominance in the retail and brand manufacturing PLM space.
During his two-year tenure at TradeStone, Morrison has delivered record sales, opened up new markets, and driven a strategy to catapult TradeStone to its current position.
A 10-year veteran of the retail technology space, Morrison previously held senior management roles at Oracle Retail, ProfitLogic, and i2 Technologies. He holds an MBA and MS in Mechanical Engineering from the Massachusetts Institute of Technology and a BS in Engineering from the University of Pennsylvania.
“Since coming to TradeStone two years ago, Chris has greatly advanced our sales and marketing position delivering record sales in the Americas and executing on a marketing plan that has helped catapult us to the number one slot in the PLM for retail market,” said Sue Welch, CEO, TradeStone Software. “During his leadership, we returned to double digit growth, have more than tripled our pipeline of new business and have opened up new markets including food, wholesale and manufacturing. I look forward to working with him in his new role as he drives TradeStone to new successes and geographies.”
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