CIMdata PLM Industry Summary Online Archive

24 January 2012

Implementation Investments

CDS CAD Download Solution Now Live on CUI Inc Website

CDS (Catalog Data Solutions) announced that the CUI Inc website now incorporates the CDS CAD download solution.

CUI Inc, based in Tualatin, Oregon, is a technology company dedicated to the development, commercialization, and distribution of new, electro-mechanical products in the areas of power, motion control, interconnect, and audio. “We recognize that the industrial buying process has changed. Designers now research and select products online, often before talking to a supplier,” said Jeff Schnabel, VP Marketing, CUI. “Our website has become a key sales tool not only to enable customers to quickly find the “right” product, but equally importantly, to help customers ‘design-in’ our products by offering CAD downloads that simplify the process and save designers time. After evaluating several vendors, we chose the CDS ModelServer SaaS solution for its flexibility, adaptability and configurability.”

“We’re delighted to have implemented this solution for CUI,” said John Major, CEO CDS. “As product selection and buying continues to change and evolve, sales and marketing organizations need to continually come up with ways to get in front of the selection and buying cycle. CUI has done just that, with CAD downloads that ensure their products both remain in contention and exploit a new advantage made possible by the new process. Of the many types of online marketing content (e.g. white papers, case studies, brochures, videos, demos, recorded webinars, reviews, CAD model downloads, etc.) only one is known to lead to a sale nearly 50% of the time! CAD downloads may be the most efficient online marketing tool available.”

CDS helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online product catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.

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