CIMdata PLM Industry Summary Online Archive

2 October 2012

Product News

CDS Catalog and CAD Download Solution Launched by Brennan Industries

CDS (Catalog Data Solutions), a provider of online Software as a Service (SaaS) solutions for industrial suppliers, today announced that its online parts catalog, configurator and CAD download solution is now live on the Brennan Industries, Inc. website. Brennan Industries provides companies throughout the world with critical flow hydraulic and pneumatic components.

“Product selection and buying has changed, and now customers commonly research and select products online. Our website now incorporates a searchable product catalog (including product comparison and customer attribute selection from a table) so it’s easy to find and select the right product. Free downloadable CAD models are available to save customers time as they specify products into their designs. We even offer two types of CAD models; designers can select models with or without threads,” said David M. Carr, president, Brennan Industries. “We evaluated several vendors and chose the integrated CDS Catalog and CDS ModelServer SaaS solutions because they are well proven in the market, specifically designed for industrial suppliers, extremely user friendly for our customers, and up-to-date technically so it is very easy to integrate into our website.”

“CDS is delighted to support Brennan Industries with our integrated CDS Catalog and CDS ModelServer solutions, enabling over 8,000 individual hydraulic fittings & adapters to be easily searchable and available in 3D CAD. Today, on average, 60 percent of purchasing decisions are made before talking to a sales representative, so industrial suppliers’ marketing and sales processes need to support and influence the way customers now work,” said John Major, CEO, CDS. “When comparing online marketing content—white papers, case studies, brochures, videos, demos, recorded webinars, reviews and CAD model downloads—only one is known to lead to a sale nearly 50 percent of the time. CAD downloads through inclusion directly in customers’ design or specification documents are clearly the most efficient and effective website visitor conversion tool available.”

For more information, contact Brennan Industries at 888.331.1523.
Email: sales@brennaninc.com. www.brennaninc.com.

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