CIMdata PLM Industry Summary Online Archive
16 October 2012
Implementation Investments
CDS CAD Download Solution Implemented at Heli-Tek
CDS (Catalog Data Solutions) today announced that its online CAD download solution is implemented on the Heli-Tek website for Precision Screw Thread (PST) Corp.
Heli-Tek provides precision ball screw manufacturing and distribution. “We realized that product research, selection and buying had moved online and adapted our website strategy to incorporate a searchable product catalog and downloadable CAD models to save customers time as they specify products into their designs,” said Jordan Bush, Product Manager, Heli-Tek. “We selected the CDS ModelServer SaaS solution in competition with others because it’s well proven in the market and specifically designed for industrial suppliers - our customers are extremely appreciative of the user friendly interface and speed of downloads. CDS was the best provider we found and excellent to work with throughout the project.”
“CDS is delighted to support Heli-Tek with our integrated CDS ModelServer solution. Most purchasing decisions today (on average, 60 percent), are made before talking to a sales representative so industrial suppliers’ marketing and sales processes need to support and influence the way customers now work,” said John Major, CEO, CDS. “When comparing online marketing content—white papers, case studies, brochures, videos, demos, recorded webinars, reviews and CAD model downloads—only one is known to lead to a sale nearly 50 percent of the time. CAD downloads through inclusion directly in customers’ design or specification documents are clearly the most efficient and effective website visitor conversion tool available.”
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