CIMdata PLM Industry Summary Online Archive
5 December 2012
Company News
Tata Consultancy Services wins ITSMA Diamond Award for Marketing Excellence
Tata Consultancy Services (TCS) announced that it has won the ITSMA (IT Services Marketing Association) Diamond Award in the Transforming the Marketing Organization category at the 19th Annual Marketing Conference held today.
Open to all companies that market and sell technology, telecom or professional services, the ITSMA Marketing Awards honors special achievements in these sectors. A jury of distinguished industry experts evaluates companies that have truly transformed major aspects of their global marketing programs as measured by innovation, execution, and results. TCS' European entry, highlighting its global Big 4 brand presence campaign, was recognized as best in class for the industry.
TCS has been investing heavily to build up its brand presence worldwide through a full range of activities, which include an award-winning global public relations program, major sports sponsorships and a wide range of local event engagement, campaigns and community activities. The company's significant portfolio of sports partnerships over the past five years have cut across Formula 1 racing, pro-cycling, cricket and marathons, while its community initiatives have ranged from health and wellness to youth education and environment conservation. As recognition of its enhanced brand strength, recently TCS was named the fourth most valuable IT services brand worldwide by Brand Finance, the world-leading brand valuation firm. The TCS Brand value stands at US$ 4,068 million in 2012, up from US$ 3,718 million in 2011.
"With shifts in the global economy, the explosion of data, new delivery channels, emerging skill-set requirements and changes in buyer behavior, B2B marketers can no longer afford to make incremental moves. TCS made a bold move and tackled a significant branding challenge that is a major obstacle for all services firms," said Dave Munn, President and CEO of ITSMA. "As a result of this creativity and flawless execution, TCS was able to demonstrate the importance of marketing to the wider organization."
N Chandrasekaran, CEO & Managing Director, TCS, said, "Building our company's brand across the markets we operate worldwide has been and continues to be a key strategic priority for the company. We are pleased with this recognition, which validates our effort to elevate the company's brand presence in tandem with our growing stature within our Industry globally."
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