CIMdata PLM Industry Summary Online Archive
21 February 2012
Implementation Investments
Dsquared2 Turns to PLM with Centric Software
Dsquared2 S.p.A., the high-end Italian fashion house, has selected product lifecycle management (PLM) software from Centric Software, Inc., for all product lines.
Dsquared2 has purchased the entire Centric 8 PLM for fashion suite to manage the product development and sourcing process of its women’s and men’s apparel, footwear, bags and accessories lines. The company will use Centric 8 to increase overall process efficiency, from concept to pre-production, and to accelerate the introduction of new collections, according to Gianfranco Maccarrone, Dsquared2’s CEO. “Centric’s PLM system will help Dsquared2 obtain greater visibility and control of costs and margins, a critical aspect in the current fluctuating market,” says Maccarrone.
Headquartered in Milan, Dsquared2 attracts a sophisticated and forward-thinking clientele, including many celebrities, with its philosophy of “alternative luxury,” according to Maccarrone. “For our purposes, Centric’s PLM system clearly stood out from the other PLM solutions we addressed,” he explains.
“Not only is Centric 8 a complete PLM software solution, able to manage the product lifecycle in an end-to-end manner, it also embeds best practices from the fashion industry as standard functionality—with no need to customize,” says Maccarrone. The CEO also cites Centric’s ease of use, a critical factor for PLM system user adoption. “What has impressed us most, though, is Centric’s PLM mobile strategy, which extends the functionality of PLM,” he says.
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