CIMdata PLM Industry Summary Online Archive
28 February 2013
Company News
Majenta PLM Launches New CAE Division
Majenta PLM Limited has launched its CAE division. Headed up by Dr. Peter Ward and based at the company’s Cranfield Technology Park headquarters, the new division is totally dedicated to meeting the computer-aided engineering and simulation (CAE) needs of companies large and small. The division will use the new team’s proven expertise in end-to-end design and manufacturing solutions to implement the full range of Siemens PLM Software’s CAE products throughout the UK and Ireland.
In today’s increasingly competitive manufacturing environment, fitness for purpose is just as important as the ability to get products into the hands of the paying customer quickly. The automotive, aerospace and defence equipment manufacturers, with their hugely complex products and high investment levels, know this and have already obtained huge benefits through the use of CAE. These days, though, nothing is simple and the smaller the product, the more complex they seem to be. Consumer durables, household appliances, vehicle sub-systems, mobile phones (to name just a few examples), are no longer simple devices. This means that product function and manufacturability, as well as structural, dynamic and thermal performance, durability, reliability and end-of-life disposal are of vital importance and can benefit from the use of CAE.
The new division extends the Majenta Group’s overall capability to deliver complete IT landscapes, consultancy, implementation, training and outsourcing for its customers. The high level vision is to enable customers to carry out as much testing and simulation as possible with the minimum of prototypes, before committing to product fitness for purpose at best cost and with minimum use of materials and energy. For the division’s customers this means equipping each and every desktop and capturing the specialist knowledge in the customers’ business, removing bottlenecks then tying everything together through CAE and including audit trails to show where and why key decisions were made.
Of course, many organisations already have CAE specialists and for those, the Siemens’ CAE solutions enable them to work on the very same model as the designers, helping to eliminate time consuming iterations between design, manufacturing and CAE, and remove ambiguity and errors of interpretation and translation.
Dr. Peter Ward, CAE Business Development Director at Majenta PLM, has a reputation based on his many years of successful experience in the industry at technical, sales and VP levels with leading CAE vendors. He says, “The key to our customers maximizing the value of CAE is to use it as early as possible in their development process.” He confirms, “Siemens has the best products to deliver both end-to-end and point solutions.”
Moving forward, Majenta will utilize Siemens’ NXTM software CAE solution, NXTM Nastran® software, FemapTM software, Tecnomatix® software, and Teamcenter® software in its new division.
Tony Hemmelgarn, Siemens PLM Software Senior Vice President and Managing Director for Europe, the Middle East and Africa says, “Siemens has worked with Majenta PLM in setting up a new dedicated CAE division. I believe that Siemens offers the world’s best integrated CAE solutions and Majenta PLM, our top UK VAR (value-added reseller), will now make this accessible to manufacturers competing in today’s global marketplace.”
Peter concludes, “Siemens’ support of our new division as one of the first resellers to deliver a one stop solution is very welcome. The CAE product set is ready, we have a great team, we have the resources, the skills, and the experience and above all, our customers are demanding it.”
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