CIMdata PLM Industry Summary Online Archive
12 March 2013
Implementation Investments
Speedo® Selects vrMockshop Visual Merchandising Software From Centric Software
Speedo® has purchased the vrMockshop visual merchandising software from Centric Software, Inc.
Centric provides product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. vrMockshop, developed by iShopShape, a Centric partner, is a virtual reality tool that helps brands and retailers build fully merchandised, interactive 3-D virtual stores of any size, and instantly generate planograms. vrMockshop integrates quickly and easily with the Centric 8 PLM system for retail, apparel, footwear, luxury and consumer goods companies.
Speedo will use the vrMockshop software to maximize range planning and understanding of retail space, through 3-D mockups and store planograms.
“Centric appreciates the value of branding and merchandising effectively,” says Chris Groves, CEO and president of Centric. “With vrMockshop, Centric is providing Speedo an opportunity to better implement exacting merchandising standards—standards that ultimately lead to improved planning and customer satisfaction.”
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