CIMdata PLM Industry Summary Online Archive

27 March 2013

Implementation Investments

AMG Selects Centric Software Product Lifecycle Management System

AMG Group Ltd. has selected Centric Software, Inc. as its product lifecycle management (PLM) system provider.

AMG will implement the Business Planning, Calendar Management, Materials Management, Product Specification, Quality Management, Collection Management, Adobe Connector and Product Sourcing modules of the Centric 8 PLM software for retail, apparel, footwear, luxury and consumer goods companies.

The company also will implement the Collection Book for iPad Mobile App for Centric 8. The app will allow creation of customized product assortments and “look books” for each category of retailer with which AMG works. The company will use the app to take orders in the field.

“AMG selected Centric because it provides the industry’s leading PLM system,” says Steve Craig, commercial director for AMG. Ease of use, solid customer references and a track record of fast implementations were key factors in AMG’s decision. Centric will use its Agile Deployment(SM) methodology—which often produces system deployments in three to four months—during the AMG implementation.

AMG will implement Centric 8 across multiple business models, including all brands and lines— both those the company develops, sources and manufactures directly, and those it distributes. Users of the PLM system will include merchandising, product management, design, supply chain and sales management teams, and AMG’s external partners, including manufacturers and quality inspectors.

The Centric PLM software will let AMG move away from the use of numerous spreadsheets that slow down processes and isolate information in the product development, sourcing and manufacturing areas, explains Craig. The resulting improved communications with remote suppliers will be particularly helpful for the complexity and large quantities of products and materials with which the company works. AMG also will rely on PLM’s “single version of the truth” about products to streamline the development of its e-commerce website.

The Centric 8 PLM system will play an important role in AMG’s growth strategy for 2013 and beyond, according to Craig. “With a central repository to store product information, AMG can improve accuracy, increase productivity, improve supplier communications and enhance the high quality level of its products.”

“AMG Group’s use of the Centric PLM software across multiple business models is an excellent example of the breadth of the Centric 8 system,” says Chris Groves, CEO and president of Centric. “Adding the immediacy and visual impact of the mobile app—and linking Centric 8’s up-to-date product information with AMG’s e-commerce site—will help the company achieve its aggressive quality, service and growth goals.”

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