CIMdata PLM Industry Summary Online Archive
16 May 2013
Implementation Investments
Turkish Based COLIN’s Brand Select DeSL’s Fashion PLM Solution
DeSL announces that Turkish based fashion brand and retailer COLIN’s, has selected and implemented DeSL's PLM solution. Established in Istanbul in 1983, COLIN’s has grown to become a leading fashion brand and has expanded to 670 stores in 32 countries. Following a detailed and comprehensive evaluation of the global PLM market, COLIN’s selected the DeSL PLM solution to help support the Company’s growth plan to achieve 1,200 stores and presence in 50 countries within a five year timescale.
COLIN’s were impressed with the DeSL PLM solution on a number of levels. Firstly, the breadth of the solution to support not only the full design and development process, but also detailed process management across purchase order management, order placement, supplier management, sample management, manufacturing and quality control. Additionally, the ability of the system to manage supplier quotations, pricing, document management to full collaboration across the product lifecycle, gave assurance to COLIN’s that the DeSL PLM solution would meet all of their specific requirements.
Caglar Belirgen, Head of Sourcing and Technical Group at COLIN'S commented, “The fact that the DeSL PLM solution is highly configurable was a huge advantage for us, giving us the ability to have a fully customized system for our company without the need for hardcore programming and development. We needed a solution that would help manage a highly changable and complex processes across the whole development, manufacturing and delivery process. The DeSL solution directly addresses this, through providing a platform of collaboration with our suppliers ensuring that all communications are tracked, monitored and updated in real time.”
Caglar continued, “Many activities change constantly such as the sample process , changes made during manufacturing which influences costs and pricing, which then has an impact on distribution and warehousing. The DeSL PLM gives us the ability to manage constant change in all areas of the business, react accordingly and provide visibility of the complete supply chain operation.”
Colin Marks, CEO of DeSL commented, “We are proud to work in partnership with such a respected fashion brand as COLIN’s and in doing so, providing a world leading PLM solution to the Turkish market. The DeSL PLM solution has been adopted by some of the world’s leading fashion brands and manufacturers, and we are delighted to have expanded this footprint into Turkey. COLIN’S is a company with stong international growth plans and the DeSL PLM solution will support this continued growth through enabling complete collaboration across their supply chain.”
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