CIMdata PLM Industry Summary Online Archive
10 June 2013
Implementation Investments
Luggage Brand Delsey Adopts TXT’s PLM Solution to Improve Global Planning and Offer
Delsey, a leading French luggage brand sold in over 6,000 stores around the world, is about to implement TXT’s Product Lifecycle Management (PLM) technology to help streamline the design and planning process. PLM systems help companies cope with the increasing complexity of developing new products for global competitive markets. With Delsey present in more than 130 countries and a Delsey bag sold every 10 seconds, the company needed software to help orchestrate and monitor its global activities using a single, end-to-end PLM solution.
The TXTPLM software - also used by over 150 other apparel brands and retailers, including Auchan, Artsana and Louis Vuitton Malletier - will support all phases of collection planning, design, development, sourcing and collaboration and is expected to lead to shorter time-to-market and more targeted ranges. It will also improve the sharing of information between merchandisers, designers, and buyers – for instance, on timelines, perception of the product, business targets - right from the earliest phases.
“Delsey sells premium ranges of luggage and design-led bags, but what sells well in France tends to be quite different to what’s popular in North America or China,” said Catherine De Bleeker, Group Marketing Director. “Being able to plan more accurately and strengthen the connection between planning and design - as well as monitor every step of the collection lifecycle across all products and localities - will be strategic to our growing international business.”
With the new PLM systems in place, everyone will have access to the same data – a central repository of information including details on product designs, costs of materials, overseas suppliers, and lead times.
“It’s all about having a single version of the truth, to avoid duplication and error and make the design, production and supply process more efficient,” added Simone Pozzi, VP Sales & Marketing at TXT.
Sylvie Maillard, Group CIO at Delsey, said that the company chose TXT over other software vendors because of its strong pedigree in fashion, retail and luxury goods; as well as its range of supply chain, forecasting and replenishment solutions. It also wanted software that would integrate easily with its existing Microsoft ERP system.
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