CIMdata PLM Industry Summary Online Archive
1 August 2013
Company News
D|C|CADD Announces Corporate Rebranding as Enceptia
D|C|CADD, a technology consulting firm providing software solutions and professional services to the building, fabrication, infrastructure and manufacturing industries, today unveiled its new corporate brand and visual identity. The company will now operate under the name Enceptia. The adoption of a new name complements the redesigned logo and website as cornerstones of the new brand platform.
Enceptia’s rebranding campaign is the result of the company’s expanding footprint in the design technology industry, unprecedented growth, and increasing recognition. “Rebranding as Enceptia is an opportunity for us to reset our employees’ thinking and broaden our customers’ expectations of us,” said President & CEO, Doug Wietbrock. “We are known as a top tier Autodesk Partner, but Autodesk and our customers are asking us to go in new directions. We see opportunities in new markets and industries. We are now publishing some of the top-rated applications for Revit, creating advanced learning content, and we are the majority investor in another software developer, faciliCAD. Additionally, we are expanding our portfolio to provide traditional IT support and services.”
The rebrand is communicated through a new logo, website, print materials, and other branding elements that create a cohesive and modern look. The company logo includes design elements that subtly convey attributes of both the company and its solutions: modern, efficient, precise, and innovative. The website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing visitors to access detailed product information, videos, and other supportive resources.
The new brand identity will continue to build and foster Enceptia’s unparalleled dedication to offering innovative technology solutions and services to customers. “It is more than just CAD for us now and we wanted a fresh look and new name to go with our core business philosophy – deliver great customer support and service,” said Wietbrock. “I am especially excited with what is happening within our company and I believe that the changes, growth and additions will greatly benefit our customers.”
Become a member of the CIMdata PLM Community to receive your daily PLM news and much more.
Tell us what you think of the CIMdata Newsletter. Send your feedback.
CIMdata is committed to your privacy. Your personal information will never be sold or shared outside of CIMdata without your express permission.