CIMdata PLM Industry Summary Online Archive
15 August 2013
Product News
ITC Infotech launches solution for fashion industry
ITC Infotech has launched Style Performance Analytics (SPA) to cater to the fashion industry. SPA is designed to predict fashion trends with analysis drawn from historical data. The information is presented on a dashboard with drill down functionality for fact-based decision-making. With this solution both designers and merchandisers can access standardized data to take cues for forthcoming design decisions.
V V Rajasekhar, senior VP in PLM and engineering services, ITC Infotech, said, "We wanted a solution that could analyze past designs and bring out the aspects that have been popular and feed this information back into the design process."
SPA is based on the idea that a style is made up of an assortment of product attributes including colour, fabric, fit, trim and embellishments among others. The purchase decision is driven by one or more of these attributes. SPA breaks down the style into its individual design attributes and ranks them according to various metrics such as sell thru percentage, sales volumes etc. Visual dashboards enable designers and merchandisers to collate and understand how these attributes affect the popularity of styles, helping them to take informed decisions.
Rajnish Kumar, global head - softlines in ITC Infotech, said, "It reveals customer preferences to prompt the designer to decide what to do with that information. The businesses thereby get an edge which will allow their entire range to be sold with speeding inventory turns caused by higher sell-thru and with far lower mark downs."
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