CIMdata PLM Industry Summary Online Archive
5 September 2013
Company News
Zuken appoints Vice President of Marketing for Americas
Zuken has appointed Bob Potock as Vice President of Marketing for the Americas. Potock, in a newly created position, will be instrumental in expanding the company’s marketing efforts and presence across the Americas.
Potock will be responsible for increasing company awareness and demand generation to drive growth. In this effort, Potock will focus on forging closer relationships with the electrical and electronic design community, and communicating how Zuken can uniquely solve today’s design challenges.
“Bob is a great addition to the Zuken Americas team. He not only brings extensive industry knowledge and experience, but he also understands the mechanics behind developing and executing successful marketing programs. As we increase our focus on the Americas, Bob will play a significant role in expanding our marketing efforts and making the design community more aware of the benefits that Zuken offers.” -Steve Chidester, Head of International Marketing
Potock is well established in the EDA community with more than 20 years of experience. Recent positions include roles at Mentor Graphics and Altium where he led the Americas marketing efforts and successfully executed marketing programs leading to significant revenue growth.
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