CIMdata PLM Industry Summary Online Archive

22 October 2013

Company News

First Insight Joins the PTC® PartnerAdvantageTM Program

First Insight today announced that it has joined the PTC® PartnerAdvantage™ Program at the Platinum Tier. Inclusion in the partner program followed an extensive review of First Insight’s solution with PTC Windchill® FlexPLM® product lifecycle management software for consumer products, retail, footwear and apparel industries.

As part of this initiative, First Insight’s cloud-based platform is being integrated with PTC Windchill FlexPLM. This integration enables retailers and brands to validate new designs at multiple stages during the product development process. Product designers can quickly gain consumer feedback, filtered through First Insight’s predictive models, to make fact-based decisions on which designs represent the greatest opportunity for success. Further, First Insight’s technology provides retailers and brands the knowledge to more accurately price new product introductions.

“Our customers are focused on launching winning new products,” said Greg Petro, President and CEO of First Insight. “It was a natural fit to add the voice of the customer to the product development process to give product designers a forward view of customer receptivity and expected pricing. We are pleased that PTC views First Insight as a solution that is important to its customers, and we are delighted to be included in the PartnerAdvantage Program.”

Andy Barlow, PTC Vice President, PartnerAdvantage Program, stated: “With the addition of First Insight to the PartnerAdvantage Program, PTC Windchill FlexPLM users have access to a powerful solution for validating customer receptivity of new product designs.” He continued, “The partner program is comprised of software providers selected for their expertise. Through our review process, First Insight demonstrated its expertise in identifying and pricing winning new products through online testing. The company is a great addition to the program.”

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