The Digital Transformation of Food & Beverage Product Development
A Complimentary CIMdata Educational Webinar with Doug Macdonald, Director of PLM Success and Executive Consultant, CIMdata
13 July 2023
11:00 EDT | 08:00 PDT | 17:00 CEST
Replay Webinar About our Speaker
Do any of the following statements sound familiar?
- Our customers are demanding changes: higher value, healthier products, ingredient transparency, and sustainability.
- The industry continues to experience problems such as tainted products, limited traceability of ingredients, and food fraud.
Change is accelerating in the food and beverage business, and it’s impacting all participants in the food & beverage value chain: grocery retailers, branded product manufacturers, private brand contract manufacturers, and suppliers of ingredients and raw materials. Consumers are driving some of this change as they seek more value, healthier products, improved visibility into ingredients and origins, and products with more sustainable ingredients and packaging. Other drivers for change come from within the industry itself as food contamination incidents remain at stubbornly high levels, traceability of ingredients appears out of reach, and food fraud continues to increase.
Product lifecycle management (PLM) solutions have a role to play in helping to manage these changes by providing better visibility into ingredients and their sources. Although PLM solutions have been successfully implemented in other industries, their adoption by food & beverage companies has been slow.
This webinar will explore the drivers for change in the food & beverage industry, the nine imperatives that all participants in the value chain must focus on, and the ways in which PLM solutions can help this industry innovate.
What will I learn?
- You will gain an understanding of the importance of the nine imperatives for food & beverage businesses.
- You will learn how PLM solutions can help companies improve the outcome of the nine imperatives.
Who should attend?
The webinar will be of interest to executive leadership, managers, and specialists in product development, brand management, quality, safety, marketing, supplier management, regulatory compliance, retail merchandising, and other areas of the food & beverage industry.
During the webinar you’ll also have the opportunity to ask questions about the topics discussed.