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Doug Macdonald
Doug Macdonald, Director of PLM Success and Executive Consultant, CIMdata
Doug Macdonald is Director of PLM Success and Executive Consultant at CIMdata. He is responsible for expanding relationships with PLM solution providers and developing new consulting services to meet their needs.
As the needs of PLM solution providers continue to evolve, Doug’s role is to advise them and recommend how they can organize their processes and resources to maximize success in meeting market challenges. His experience includes product positioning, product value assessment, product messaging, go-to-market models, and sales enablement.
Before joining CIMdata, Doug had an extensive career in PLM with leading solution providers, including PTC, SAP, Oracle, Aras, Sherpa (acquired by Siemens), and, most recently, Bamboo Rose. His experience spanned strategic and product marketing, growth, and pre-sales roles.
Before moving into PLM, Doug worked with Ford Motor Company and was a consultant with Coopers & Lybrand (now PwC). His industry experience includes aerospace, defense, automotive, industrial, shipbuilding, medical devices, and food & beverage.
Doug holds a BSc in Mechanical Engineering from Heriot-Watt University, Edinburgh, Scotland.
Featured Cimdata Reports
PLM-Enabled Digital Transformation Benefits Appraisal Guide
The Guide is designed to help potential PLM users evaluate the applicability and payoffs of PLM in their enterprise, and to help existing users of PLM monitor the impact it is having on their product programs.
PLM Market Analysis Reports
The PLM MAR Series provides detailed information and in-depth analysis on the worldwide PLM market. It contains analyses of major trends and issues, leading PLM providers, revenue analyses for geographical regions and industry sectors, and historical and projected data on market growth.
PLM Market Analysis Country Reports
These reports offer country-specific analyses of the PLM market. Their focus is on PLM investment and use in industrial markets. Reports cover Brazil, France, Germany, India, Italy, Japan, Russia, South Korea, the United Kingdom, and the United States.
Simulation & Analysis Market Analysis Report
This report presents CIMdata’s overview of the global simulation and analysis market, one of the fastest growing segments of the overall product lifecycle management market, including profiles of the leading S&A firms.
CAM Market Analysis Report
This report presents CIMdata’s overview of the worldwide CAM software and services market. It also includes a discussion on the trends in the CAM industry and updates on the top CAM solution providers.