Structured Content: A Critical Component of a Robust PLM Strategy

• You (or your customers) don’t know how to find the correct content related to an in-process product change.
• You (or your customers) don’t know how to find the content related to a field change.
• Your content is disconnected from requirements, regulations, and other product data.
• Your content development and delivery are cumbersome and time-consuming because of its disconnected enablement.
• You have no way to track what is relevant and/or related content (i.e., no digital thread that enables bi-directional traceability).
• Your product content isn’t included in the organization’s configuration management policies and procedures.

• Understand what structured product content is.
• Understand how and where structured product content fits within an end-to-end PLM strategy.
• Understand what processes need to be enabled to support full product content creation and management.
• Understand the appropriate ways to construct and manage the product content.
• Understand a typical technical architecture (e.g., enterprise content model).
• Understand the need for data governance to support an enterprise content environment.
• Understand the secret to success (i.e., the key elements of a roadmap).

Executives responsible for PLM strategy and implementation, product content creation and management, technical publications, product training, marketing, service, third-party support (e.g., dealers), supply chain management & other similar organizations that create and consume product content. Additionally, those responsible for digital transformation, digital initiatives team leaders and team members, product managers, IT leadership, solution providers, or anyone else who wants to understand product content creation and management’s place within an enterprise PLM environment.