CIMdata PLM Industry Summary Online Archive

27 August 2009

Company News

Planview Releases Product Development Market Benchmark Study Results

Planview® released findings from its Product Portfolio Management Benchmark Study, which analyzes the pain points, process maturity, and opportunities for product development organizations. More than 400 participants, representing a diverse cross-section of industry sectors, took part in the survey, which was managed by independent research firms.

The survey found product development organizations struggle with having too many projects for their resources, setting achievable delivery dates, and missing critical market windows. Only 11 percent of respondents said their organizations constantly monitor and kill underperforming projects, and almost 40 percent said their projected delivery dates were highly or mostly inaccurate.

Many respondents reported that they make do with technology tools that were not designed for product portfolio management; this reduces product managers’ strategic view by forcing them to spend more time on data collection and less on data analysis, which in turn leaves less time to evaluate entry into new markets.

To overcome against these and other reported challenges, recommendations arising from this report suggest that product-centric organizations should:

•  Understand the real cost of data collection using ”piecemeal” tools, by evaluating the number of disparate solutions being used across the organization for data collection

•  Take time to understand the big picture, and determine the revenue impact of missing time-to-market targets and critical market windows

•  Gain executive buy-in for improving product portfolio management practices by sharing key issues with management about the product portfolio, such as critical risk factors and resource capacity challenges, against which current practices do not mitigate

“The product pipeline is the lifeblood of most organizations, and it is clear that the process of optimizing time-to-market against constrained resources continues to be a core business challenge for product development teams,” said Patrick Tickle, Planview executive vice president of products. “This is why the Planview solution for product development was built from the ground up to help better balance resources with demand, drive more predictable delivery dates, understand the true costs of development, and ultimately bring the most competitive product portfolio to market.”

The Planview Product Portfolio Management Benchmark Study is available at http://www.planview.com/ProdDevSurvey. For more information, email ProductPPM@planview.com.

Survey Methodology

To ensure impartial results, the 2009 State of the Product Portfolio Management benchmark study was conducted by OpenSky Research, an independent third party research firm. More than 400 participants, representing a diverse cross section of manufacturing segments and industry sectors, took part in the online survey managed by Appleseed Partners and OpenSky Research. Survey data was then provided to Planview for analysis and subsequent publication, with support from Appleseed Partners and peer reviewers.

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