Consulting

CIMdata PLM Success: Consulting Methodology Supports Your Drive towards Market Success

PLM solution providers find that an ongoing relationship with CIMdata enhances their competitive position by making them optimally effective in their markets. The powerful combination of our consulting services, research, publications, and education gives solution providers the tools they need to:

• Identify and successfully compete new markets
• Understand program and product positioning
• Obtain a clear picture of key market characteristics, trends, and requirements
• Gain a better understanding of customer needs and preferences
• Develop strategic marketing and business development plans
• Make sound investments in technology
• Expand solution portfolio
• Provide effective sales force training and field education
• Evaluate and improve field operations
• Plan, evaluate, and develop successful partnerships

CIMdata’s PLM consulting methodology Solution Providers, PLM Success, is based on more than 20 years of PLM consulting best practices. It is designed to support your organization in all areas and facets of your business. It is comprised of a comprehensive set of customized services, and delivered through activities that address your organization’s drive towards distinguishing itself and being successful in the highly competitive PLM marketplace.  Each is equally important, and in order for the final outcome to be successful, each requires a set of targeted activities. These activities are comprised of a balanced combination of consulting, research, and educational activities, defined to maximize our contribution to your success. CIMdata is ready to provide support at each and every phase. The four business areas of focus are, are illustrated in the figure that follows.

 

PLM Success: Phased Process of Support at all Stages of Business and Product Programs

Strategic Planning

CIMdata provides a set of services designed to support a solution provider’s strategic planning. These services have been grouped into a number of activities:

• PLM Market Update sessions
• Strategic Plan Review and Validation
• Business Planning Support
• Merger/Acquisition Support
• Partnership Development Support
• Market Opportunity Analysis

Product Management

These CIMdata consulting activities have been designed to support various product management aspects of a solution provider’s overall program for the PLM market. These services have been grouped into the following activities:

• Business Plan Review
• Marketing Plan Review
• Client Specific Custom Research Services
• CIMdata Subscription Service: CIMdata PLM Market Service
• Market Segmentation Planning
• Expansion Planning
• Pricing/Packaging Review & Validation
• Competitive Positioning Assessment
• Messaging/Positioning Review & Validation

Product Development

CIMdata’s Product Development consulting activities support a solution provider by providing insight and guidance designed to assess their PLM product offering. These activities can be summarized into three activities:

• Product Assessment
• Competitive Technology Assessment
• Technology Partner Assessment

Marketing and Communications

For these activities CIMdata supports the development of various internal and external materials that can be used as part of a solution provider's sales and marketing materials. These activities include the following:

• Event Support
  • New Product Launch Support
  • User Group Meeting Support
  • Topical Seminar Support
  • Sales Seminar Support
• Papers
  • Collateral Development
  • Program White Paper
  • Product White Paper
  • Topical White Paper
  • Implementation Case Study
  • Customer Validation Paper
  • Customer Satisfaction Surveys
• Field Support
  • Sales Strategy Sessions
  • Customer Seminar Support
  • Field Education & Positioning Training
  • Field Performance Assessment
  • ROI Tool Development, Validation, and Training