Consulting

CIMdata PLM Success: Consulting Methodology Supports Your Drive towards Market Success

Brochure (Letter, PDF, 878KB) | Brochure (A4, PDF, 879KB)

PLM solution providers find that an ongoing relationship with CIMdata enhances their competitive position by making them optimally effective in their markets. The powerful combination of our consulting services, research, publications, and education gives solution providers the tools they need to:

• Identify and penetrate new markets
• Understand program and product positioning
• Obtain a clear picture of market and customer needs, trends, and requirements
• Gain a better understanding of competitive offerings and market positioning
• Develop strategic marketing and business development plans
• Make sound investments in technology
• Expand portfolio offerings
• Provide effective sales force training and field education
• Evaluate and improve field and channel operations
• Plan, evaluate, and develop successful partnerships

CIMdata’s PLM consulting methodology Solution Providers, PLM Success, is based on more than 30 years of PLM consulting best practices. It is designed to support your organization in all areas and facets of your business. It is comprised of a comprehensive set of customized services, and delivered through activities that address your organization’s drive towards distinguishing itself and being successful in the highly competitive PLM marketplace.  Each is equally important, and in order for the final outcome to be successful, each requires a set of targeted activities. These activities are comprised of a balanced combination of consulting, research, and educational activities, defined to maximize our contribution to your success. CIMdata is ready to provide support at each and every phase. The business areas of focus are represented below.

 

PLM Success: Phased Process of Support at all Stages of Business and Product Programs

Strategic Support

CIMdata provides a set of services designed to support a Solution Provider’s strategic activities. These activities focus on the Solution Provider’s long–term business, technology, and services direction.

CIMdata’s strategic support services include:

• Market Updates
• Strategic Plan Review and Validation
• Business Planning Support
• Merger and Acquisition Support
• Partnership Identification and Development Support
• Market Opportunity Analysis
• Competitive Positioning Analysis
• Positioning Development

Product Management

These CIMdata consulting activities have been designed to support various product management aspects of a Solution Provider’s overall program for their targeted PLM market.

CIMdata’s product management services include:

• Segmentation Planning
• Market Plan Review
• Expansion Planning
• Competitive Assessments
• Pricing/Packaging Review and Validation
• Messaging/Positioning Review and Validation
• Subscription Services
• Custom Research
• Market and Technology Briefings

Product Development

CIMdata’s Product Development consulting activities support a Solution Provider by providing insight and guidance designed to assess their PLM product offering.

CIMdata’s product development services include:

• Product Assessment
• Competitive Assessment
• Technology Partner Assessment

Sales and Marketing

For these activities, CIMdata supports the development of various internal and external materials that can be used as part of a Solution Provider’s sales and marketing materials and event support.

CIMdata’s sales and marketing services include:

• Papers
  • Marketing Material
  • Program Reviews
  • Product Reviews
  • Implementation Case Studies
  • Customer Validation Papers
  • Customer Satisfaction Surveys
• Field Support
  • Marketing Strategy Sessions
  • Planning Development
  • Sales Strategy Sessions
  • Planning
  • Customer–specific Support
  • Field Education and Positioning Training
  • ROI Tool Development, Validation and Training
  • Field Performance Assessment
• Event Support
  • Internal Meeting Support
  • New Product Launch Support
  • User Group Meeting Support
  • Seminar Support
  • Industry Conference Support

Channel Services

Printable Datasheet (Letter, PDF, 136KB) | Printable Datasheet (A4, PDF, 136KB)

CIMdata delivers a flexible portfolio of channel research, education, trends impact analysis, strategy consulting, and thought leadership development services to PLM solution providers, systems integrators, alliance partners, and value added resellers.

CIMdata’s channel services include:

• Channel Strategy Formulation and Validation
• Independent Review of Channel Business Models and Tactical Business Plans
• PLM Channel Check–up Workshops
• Effectiveness Audits
• 360–degree Partner Program Surveys and Performance Benchmarks
• Channel Readiness Assessment
• Enterprise Alliance Ecology Development and Branding
• Global Partner Identification, Evaluation, and Selection
• Channel Competitive Intelligence
• PLM Channel Coaching
• PLM Leadership Certificate Training
• Channel Success Stories