Motherhood Maternity, founded in 1982, is the leading designer and one of the most prominent retailers of maternity apparel in the United States. The customer-centric brand is devoted to being a resource for mothers and has been successfully voted Best Maternity Clothing brand by Ovia Family Awards, as well as What to Expect in 2020.
In 2014, the company launched DeSL’s Product Lifecycle Management (PLM) tool to strengthen the overall product development workflow, improve accuracy and automate processes, all while maintaining a leadership position in the maternity apparel sector.
“For the past six years, we have been successfully partnering with DeSL to guide and support our product development process from raw materials, fabrics and trims to overall style creation,” said Marla Ryan, Brand President, Motherhood Maternity. “The highly customizable platform, is our true north and allows us to have one centralized tool to successfully manage our end-to-end product development for both our brands, Motherhood Maternity and A Pea in the Pod.”
Recently, the fashion industry has taken a devastating impact from COVID-19, and brands are being forced to accelerate the necessary advancements that must happen in order to survive. “At DeSL, we have always understood the need for accelerated software solutions to encapsulate all stages of product design and development for our customers,” said Colin Marks, CEO, DeSL. “And, with that tool, there is also the promise to deliver a highly devoted level of service support to our partners, like Motherhood Maternity, to guarantee success.”
DeSL looks forward to the continuous long-term partnership with Motherhood Maternity and is committed to supporting the brands ongoing digital transformation. To learn more, request a demo with a DeSL representative.
