At this year’s Hannover Messe, Siemens will demonstrate how new digital solutions are making industry and Europe as a business location fit for the future. Particularly in an environment of skills shortages, scarce resources, volatile markets and increasing complexity, technologies such as artificial intelligence (AI) and a comprehensive digital twin can deliver decisive competitive advantages – by accelerating innovation, boosting productivity and enhancing companies’ resource efficiency.
“Industrial AI will define who leads in industry in the future,” says Roland Busch, President and CEO of Siemens AG. “That’s why we are building an industrial AI operating system that brings AI into the real world – from design and engineering to production and operation. This gives our customers a clear competitive edge, making them faster, more efficient, and more resilient.”
At Hannover Messe, Siemens will showcase, in particular, new industrial AI offerings and projects in the area of robotics, while demonstrating how new technologies can make supply chains and logistics processes more resilient.
At its booth, Siemens will also highlight what today’s technology can already deliver and what could be the everyday reality at factories within a few years.
One focus this year is the consumer goods industry. Siemens will demonstrate, among other things, how U.S. food manufacturers Pringles and PepsiCo can launch their products faster and more reliably by digitalizing their value chains and leveraging industrial AI to generate value-added from their data. For example, product specifications will be directly linked to recipes, while logistics, warehousing and supply chains will be connected and thus fully transparent and traceable. The Siemens booth will also highlight the pop-up factory – a flexible, modular mini-factory that can be built directly at the customer and use simulation technology and AI to respond very quickly to local market changes.
Visitors will also get an insight into the future of manufacturing. At the Innovation Hub, they will see how industrial AI is shaping an increasingly autonomous industry. One example is the flexible production of shoe soles using additive manufacturing. Users enter their individual customization requests via an AI chat interface. The AI in the background then coordinates the right design tools. Production is managed autonomously by AI agents, humanoid robots transport the shoes through the manufacturing process, and AI-controlled robots package the finished product.
Data centers’ massively increasing energy requirements will also be a focus at the Siemens booth. Today, one in every 100 power plants run solely to support data centers. By 2030, this number could rise to every 10th power plant. These centers need efficient, high performance power grids that operate with direct current (DC). DC power grids enable higher power densities and provide the basis for next-generation data centers. Renewable energy sources such as solar power and battery storage can also be integrated into these grids. As a result, operators will benefit not only from greater efficiency, but also from a more sustainable and stable energy supply – independently of market volatility. Against this backdrop, Siemens will present the first semiconductor-based protection and switching system tailored to the requirements of DC power grids. The technology protects and switches DC with exceptional speed and precision.
The Siemens booth at Hannover Messe is No. A48 and will be located in Hall 27 from April 20 to 24, 2026. The company will hold a press conference at the booth starting at 5:45 p.m. on April 20. The conference will also be streamed live on the internet. German Chancellor Friedrich Merz is expected to visit the Siemens booth in the morning on April 20.
