Industry Summary Articles

Deloitte Digital today announced the launch of DigitalMix™, a new digital enterprise platform that is designed to offer seamless real-time personalized experiences across customer engagement channels. DigitalMix brings together an ecosystem of leading technology platforms including Adobe Marketing Cloud, together with Deloitte Digital's transformation approach to help clients reach their ambitions and bring them to market quickly. Clients can now transform the relationship with consumers, suppliers and other members of the ecosystem class with digital capabilities and technology solutions across CRM, ERP, digital marketing, omni-channel and Tweet to cash. DigitalMix signifies Deloitte Digital's continued investment in its alliance with Adobe to enhance its portfolio of digital marketing solutions.

"Businesses need to change to thrive in the digital age. Senior executives are looking to take advantage of digital possibilities in order to embrace disruption and build lasting value for their businesses," said Mike Brinker, principal, Deloitte Consulting LLP and Deloitte Digital global lead. "Our response is DigitalMix, which brings together the best of our strategic ecosystem alliance partners to accelerate time to value for our customers."

Included in DigitalMix are a series of integrated customer engagement solutions offered in the cloud and on-premise. Deloitte Digital, Deloitte's creative digital consultancy, brings strategy, innovation, creative, technology and insights to transform the customer journey. 

"The ongoing alliance between Deloitte Digital and Adobe has provided our customers with strategic transformational services and tools they need to deliver more personalized content in today's crowded, rapidly changing digital environment," said Jay Dettling, vice president of global partners, Adobe. "This enterprise platform, which leverages the capabilities and technology innovation of Adobe Marketing Cloud, provides excellent customer experience and marketing solutions, all under one roof."

"Companies compete on experience more than ever. Creating compelling, personal experiences is what marketers really care about, and our goal is to help our customers expand or recast the power of the brand to drive new consumers, products, services, and markets," said Barbara Venneman, principal, Deloitte Consulting LLP and digital marketing leader, Deloitte Digital. "DigitalMix for Marketing will harness Adobe Marketing Cloud and other IP-based capabilities that integrate with existing systems that are critical to a client's marketing strategy to ultimately help brands engage customers across all interactions points."

Deloitte Digital will be featuring DigitalMix at the Adobe Summit March 19-23, 2017, in Las Vegas, Nevada. In addition, a live system demo will be available at the show and a video will be available and can be accessed through Vimeo. 

To view the original press release, please click here.

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