Cimdata Logo

Industry Summary Articles

Thursday, May 15, 2014

RTT Becomes 3DXCITE, Dassault Systèmes’ Brand to Power Marketing in the Age of Experience

Dassault Systèmes today announced the renaming of recently acquired Realtime Technology (RTT) to “3DXCITE” and the new brand’s ambition: to enable a 3DEXPERIENCE strategy that goes beyond engineering and encompasses a customer’s entire business cycle across all communication channels with powerful, streamlined and efficient storytelling.

“I wish I could declare this is a bold, unpredictable move, but that would be taking undue credit for what is an obvious strategic milestone dictated by recent evolutions,” said Bernard Charlès, President & CEO, Dassault Systèmes. “Our customers know that products are no longer enough. In today’s experience economy, brands demand a seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels. And it is only natural to develop our R&D ecosystem in Germany, close to so many critical customers. Given these factors, our acquisition of RTT and the creation of 3DXCITE to carry out our new 3DEXPERIENCE ambitions are an unsurprising step, I think.”

The refocusing of 3DXCITE on enabling the “PLM of the marketing asset” will have significant impacts across Dassault Systèmes’ customer base and vastly increase the value of the digital assets they create every day. CAD assets for instance, already well-integrated in manufacturing, requirements, and engineering processes, will be fully reusable across millions of digital touch points, including sales, point-of-sales, interactive showrooms, flyers, or consumer web experiences.

“No customer is in the business of just engineering or manufacturing. Consumers buy experiences and our customers must connect the dots, from design to sales, to deliver that experience,” said Monica Menghini, Executive Vice President, Corporate Strategy, Industry & Marketing, Dassault Systèmes. “Marketing is the management process through which goods or services move from concept to consumers. With 3DXCITE we are now able to work with our customers all the way through their entire value stream process.”

The latest release of the 3DEXPERIENCE platform and the newly integrated capabilities from 3DXCITE creates a business platform that embraces more than just traditional PLM disciplines. Dassault Systèmes’ 3DEXPERIENCE platform now opens up the creative freedom to deliver emotional assets for digital, interactive marketing and sales experiences. From consulting to workflow to final visualization assets, 3DXCITE transforms engineering data into powerful visual experiences.

The 3DXCITE portfolio will consist of Upstream Experience offers, such as visual HMI design and visual design configurators, Sales & POS Experiences that include visual sales management book and visual flagship stores, and Consumer Journey Experiences with visual personal shoppers and visual web configurators.

“From the artistry of an experience to its industrialization, we can now literally engineer the excitement for consumers, from the first idea all the way to omni-channel digital marketing and sales,” said Roberto Schettler, CEO, 3DXCITE, Dassault Systèmes. “I’ve always felt that Dassault Systèmes, its V6 architecture, and its 3DEXPERIENCE platform, would change the very foundations of industry in the Age of Experience. With 3DXCITE, we’ve expanded the scope of value we bring to our customers and begun truly fulfilling Dassault Systèmes’ long-held ambition.”

The new 3DXCITE brand was unveiled today at EXCITE 2014, the international event for 3D visualization taking place in Munich, Germany (May 15-16).

r
ipad background image

Featured Cimdata Reports

ipadcontent
PLM-Enabled Digital Transformation Benefits Appraisal Guide

The Guide is designed to help potential PLM users evaluate the applicability and payoffs of PLM in their enterprise, and to help existing users of PLM monitor the impact it is having on their product programs.

ipadcontent
PLM Market Analysis Reports

The PLM MAR Series provides detailed information and in-depth analysis on the worldwide PLM market. It contains analyses of major trends and issues, leading PLM providers, revenue analyses for geographical regions and industry sectors, and historical and projected data on market growth.

ipadcontent
PLM Market Analysis Country Reports

These reports offer country-specific analyses of the PLM market. Their focus is on PLM investment and use in industrial markets. Reports cover Brazil, France, Germany, India, Italy, Japan, Russia, South Korea, the United Kingdom, and the United States.

ipadcontent
Simulation & Analysis Market Analysis Report

This report presents CIMdata’s overview of the global simulation and analysis market, one of the fastest growing segments of the overall product lifecycle management market, including profiles of the leading S&A firms.

ipadcontent
CAM Market Analysis Report

This report presents CIMdata’s overview of the worldwide CAM software and services market. It also includes a discussion on the trends in the CAM industry and updates on the top CAM solution providers.