Lectra is pleased to announce that Matalan is implementing Modaris®, Lectra’s product development solution with integrated 3D technology, to enhance their in-house development to achieve superior fit, style and quality of their garments.
Founded in 1985 by John Hargreaves, with 225 stores across the UK, Matalan stands for true family value and continually strives to offer excellent products at an affordable price in men’s, women’s and children’s clothing as well as homeware. Matalan constantly looks to better understand their customers’ fit requirements, and they worked closely with Lectra to determine the best approach to ensure that Matalan could lead the way in achieving consistency of fit across their styles and brands.
Matalan selected Lectra’s 3D product development solution, Modaris, because of its unique ability to apply sophisticated pattern making techniques to a virtual fitting room environment, allowing Matalan to streamline and standardize their fit process. Matalan is now better equipped to consistently improve speed to market.
“Adopting 3D technology will allow Matalan to speed up the development process and save time, ensuring that we meet our customers’ high expectations by delivering up-to–the-minute fashion, with a consistently high standard of fit,” commented Jason Hargreaves, Managing Director, Matalan.
Lectra has deep industry experience and a dedicated team of experts, allowing the two companies to work hand in hand to identify and deliver the best solution for Matalan to establish its position at the forefront of fit excellence.
“We are delighted that Matalan has embraced Lectra’s 3D solution as part of their process improvement initiatives. This revolutionary way of working will put Matalan at the leading edge of technology and will enable them to realise their goals, which is absolutely key to pushing their business strategy forward,” concluded Anastasia Charbin, Fashion Marketing Director, Lectra.
