American Vintage has selected Centric Software, Inc., for its product lifecycle management (PLM) software.
The fast-growing French fashion company will use the Centric 8 PLM software for retail, apparel, footwear, luxury and consumer goods companies to support growth, improve communication throughout the product development lifecycle, and speed elapsed time between product ideation and launch. “The Centric 8 PLM will help ensure that we maintain alignment throughout the organization without losing creativity,” says Michaël Azoulay, founder and CEO of American Vintage.
The Centric 8 PLM solution will replace extensive use of spreadsheets at American Vintage. “Relying on ‘a single version of the truth’ about each product will streamline processes as we scale for growth,” says Azoulay. Moving to PLM will increase efficiency, decrease staff time spent on low-value data entry and administrative tasks, and reduce iterations for samples and prototypes. The PLM software also will help formalize the phases of product development and clarify task assignments, he explains.
American Vintage selected Centric because it is flexible, easy to use and learn, and has a visually appealing interface, according to Azoulay. “Our creative teams at American Vintage understood the interface and are excited to use the Centric 8 solution,” he says. The company also cites Centric’s industry references and team member expertise.
“The Centric 8 PLM solution will be instrumental in helping American Vintage close the gap between product inception and product launch,” says Chris Groves, president and CEO of Centric. “Both Centric and American Vintage share a philosophy of innovation and efficiency, making for a strong business partnership.”
