Vasant Bennett, Managing Partner of Barry-Wehmiller International Resources (BWIR), announced a new identity for the organization, which will now be called Barry-Wehmiller International (B-WI). Along with the new name, the organization also proudly unveiled a new logo, color palette and a re-designed website. These new changes emphasize the organization’s global reach and people- centric values without losing its strong association with the Barry-Wehmiller family of companies.
The company’s global reach is embodied in the logo’s circular design, while the three segments of the arrow represent B-WI’s defining elements: Enterprise, Engineering and Technology. In combination with the white dot, the arrow forms the “I” for “International”, another nod to its global focus. The signature blue color represents B-WI’s depth and stability, while the gray represents reliability and professionalism.
“The new identity is a result of the company’s journey, which began 20 years ago in the United States and in India, and has resulted in a total transformation. To move ahead on this remarkable journey, there emerged a need for a new identity which represents who we are today – a trusted, global, people-centric, ‘Total Solutions’ provider with a rich heritage in manufacturing,” said Bennett.
“Today we are able to provide solutions that meet the strategic business needs of our customers by increasing profitability, revenue growth and sustainable competitiveness at the enterprise level and enhancing productivity, efficiency and customer lifetime value at a functional level,” said Senthilkumar Devasigamany, Executive Partner responsible for the Engineering Services Business Unit.
From humble beginnings as an IT and engineering service provider to its parent company Barry-Wehmiller, B-WI’s history is marked with imposing milestones. The organization’s first major milestone occurred in 2002, when it expanded its client base beyond Barry-Wehmiller to offer services to third-party manufacturing companies. More recently, in 2011, the company transformed itself to a total solutions provider through multiple organic and acquisition initiatives.
“Barry-Wehmiller International has become who we are today thanks to a strong manufacturing focus and the expertise gained by supporting our parent, Barry-Wehmiller,” said Balachandran Anantharama, the Executive Partner responsible for Enterprise Consulting.
Over the last 20 years, Barry-Wehmiller International has touched over 1200 satisfied manufacturing companies from across 25 different countries. The new identity positions the company to further expand on these feats and reach for newer heights.
