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Industry Summary Articles

Wednesday, October 22, 2014

Summer Cycling Spirit Pays Dividends

On March 1st CAD Schroer began its fourth “cycle to work” challenge. This time the engineering software provider encouraged staff to leave their cars at home for eight months in 2014. In August every kilometre cycled racked up a charity donation.

Great Encouragement for Cycle Commute

Employees have been pedalling with panache, rather than burning gas, in order to collect as many kilometres as possible from March to October. “We’re now already most of the way through this year’s cycle-to-work challenge,” says Simon Geard of CAD Schroer UK in Cambridge, who cycles to the office every day. “The month of August was the highlight, because every kilometer we cycled counted towards a corporate charity contribution. That’s a great motivator.”

Cycling for Charity

Each year, engineering software provider CAD Schroer, headquartered near Düsseldorf, sponsors the cycling campaign for all its offices, keeping a daily tally of the kilometres employees ride in the designated challenge period. During August, all kilometres cycled to work, or on after-work cycling trips with colleagues, translated directly into charity contributions. “This year we managed to ride 4250 km during our charity month,” says Gudrun Tebart of CAD Schroer Germany. “50 cents for each km will now go to charity, and all staff members will help to decide which charities benefit.”

More and More Staff Hitting the Pedals

“When sporting spirit, personal competitiveness, and the ability to make a difference to peoples’ lives and the planet come together, it’s an unbeatable combination,” Gudrun continues. CAD Schroer Managing Director Michael Schroer adds, “The cycle-to-work campaign has gained real traction in our company, with more and more staff getting involved. We’re looking forward to breaking even more records before the end of the season.” 

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