Wipro Digital, the digital unit of India's third-largest software company Wipro, is acquiring Denmark-based global strategic design firm Designit for an undisclosed amount. It expects to close the deal in the current quarter.
Wipro said that this acquisition will enable it to evolve its go-to-market digital offerings. Designit's capabilities in strategic design, user experience and interaction design will complement Wipro Digital's capabilities in technology, digital strategy, design and digital architecture, the company said in a statement.
"With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients," said Rajan Kohli, senior vice president and global head, Wipro Digital.
Designit, launched in Aarhus, Denmark, in 1991, specialises in designing product service experiences. It employs more than 300 people across nine offices globally and has worked with clients such as Audi, Vodafone, L'Oreal Paris and GN ReSound.
"Our clients are looking to us to help transform their businesses and move at the speed of digital. Solving these complex challenges starts with strategic design and fuses a human-centred method with innovative technology solutions delivered by a multi-disciplinary team of strategists, designers and engineers," said Kohli.
Wipro, which wants the digital business to become one of its top three service lines within the next three years, had set up a new digital unit in March this year with Kohli at the helm. The company was also scouting for digital buys to grow this service line, which chief executive TK Kurien is betting on as its next billion-dollar bet. Kohli had in March told ET that Wipro was also planning to hire more specialised executives with experience in areas such as cloud computing, analytics, artificial intelligence and automation for this unit.
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