Lectra has announced that France-based fashion firm, The Kooples, has chosen the expert version of Modaris, Lectra's patternmaking, grading and prototyping solution, to support them in their expansion.
The Kooples controls its entire supply chain, from design to distribution. Lectra has accompanied the brand from the very beginning; its product development department has been using the standard version of Modaris on a daily basis for patternmaking. To continue building on its current success, the company's priorities are now to widen its product range by introducing sportswear and childrenswear lines, as well as to expand business internationally, particularly in Europe and the US, according to a press release.
In an attempt to sustain its growth and manage the increase in collection volume, The Kooples has chosen to upgrade to the expert version of Modaris. The company needed to boost its responsiveness at the product development stage without sacrificing the quality of its clothing, whose minimalist design and unique fit are immediately recognisable.
Emmanuel Stern, The Kooples CEO said, “Lectra understands the fashion industry perfectly and knows it does not permit mistakes. Every new collection has to appeal to customers. The expert version of Modaris allows for greater creativity and makes it easier for patternmakers to respect the brand's DNA.”
Karen Elalouf, managing director, Lectra France said, “The Kooples' strategy is based on innovation, which is also one of Lectra's founding values. We are happy to accompany this new iconic French company in its international growth.”
