Industry Summary Articles

Plastic Ingenuity, the national leader in innovative packaging solutions from proposal to finished product, is proud to debut a groundbreaking new technology to promote collaboration between manufacturers and real world shoppers.

Perfect Shelf, a 3D experience solution from Dassault Systèmes, bridges the gap between retailers, consumers, and product design engineers. The digital modeling system creates highly realistic aisle views with shelves, fixtures, products, lighting, and even promotional materials. The tool creates the opportunity for specific, high quality design work, in addition to manufacturing and prototyping cost savings.

A major factor in the consumer shopping experience around the world, product shelving quality plays a key role in brand awareness, sales margins, and overall product revenue. With a smart digital simulation, the very essential experience of a product’s performance in-store can be assessed and adjusted nimbly. The result is less cost with a better product, fewer errors, and ultimately a better experience for consumers everywhere.

Plastic Ingenuity combines the innovative new software with a team of in-house packaging design engineers to create promising new opportunities for clients. Not only are design solutions better informed with improved labels and artwork quality, enhanced interaction, and superior merchandising strategy, but they come with significant cost savings and customer-friendly results.

“The real-world trial and error process can be more than just frustrating — it can get very expensive,” says Plastic Ingenuity’s Marketing Director, Rob Helmke. “With a smart digital simulation, the very essential experience of a product’s performance in-store can be assessed and adjusted nimbly. The result is less cost with a better product, fewer errors, and ultimately a better experience for consumers everywhere.”

The technology has been shown to boost client sales at up to 10% per category while actively improving margins, in some cases at up to 5% — and all at 1/3 of the time and cost of traditional design solutions.

Hailed as a gateway to the future of brick-and-mortar retail and consumer shopping experiences, the Perfect Shelf platform creates a direct channel from designer to final end buyer. The tool informs brand manufacturers and retailers of what consumers want, including real time display performance and forecasting tools, allowing for the best possible shelf layouts.

The collaboration with Dassault Systèmes complements Plastic Ingenuity’s already rich thermoforming, tooling, extrusion, and design service offerings.

To view the original press release, please click here.

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