ASICS, headquartered in Kobe, Japan, has selected Centric Software to provide its PLM solution. Centric is the leading PLM solution for fashion, retail, outdoor, footwear, luxury and consumer goods companies.
Founded in 1949, ASICS is at the forefront of the worldwide performance sports market and is the undisputed leading athletic shoe brand for both enthusiasts and professional athletes. ASICS is known for its quality lifestyle footwear, apparel and equipment products. Today, ASICS enjoys a presence around the world.
In its strategic business plan, ASICS identified the need to strengthen product development capabilities. They began the search for a PLM solution to help them standardize processes, reduce time to market, cut costs, increase productivity and improve product quality.
“Centric Software focuses on apparel and footwear and that was a key differentiator for us. We want to work with someone who intimately understands the complexities of our business. We believe Centric 8 PLM is the best solution to support our business today and in the future,” says Takahiro Mizumoto, Manager, SCM Solution Team, Global IT Division for ASICS Corporation. “We also really value the fact that Centric 8 PLM is an easily configured out-of-the-box solution that does not require heavy customization.”
Centric will be used by ASICS’s 3 brands; ASICS, Onitsuka Tiger and ASICS Tiger, across all departments and suppliers in America, Asia and Europe, or about 1800 users.
“Our PLM project is challenging due to its global nature. Our relationship with Centric is very positive and productive, and I am confident that Centric 8 PLM will help us meet our business goals and support our global growth,” elaborates Mizumoto.
Fabrice Canonge SVP Global Sales, says, “I am sure that our apparel and footwear expertise combined with our Centric 8 PLM solution will help ASICS succeed in their strategic business plan as they continue to offer their customers the greatest sporting products.”
“We are very honored and proud to have been selected by ASICS and we anticipate a very strong, long-term partnership together,” concludes Chris Groves, President and CEO of Centric Software.
Asics is Centric’s second major customer in Japan and its 1st sporting goods customer in the country. Centric recently opened an office in Tokyo, Japan.
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