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Industry Summary Articles

Monday, July 11, 2016

Hamm Reno Group Successfully Deploys TXT PLM Solution

TXT Retail announced that HR Group (Hamm Reno), one of the largest shoe distributors in Europe with approximately 500 retail stores and 1,800 wholesale points of sale in 20 countries, has successfully completed its implementation of TXT PLM.

Felix Finger, Hamm Reno Group’s Executive Director IT & Logistics commented, “The TXT PLM project is another step in optimizing our process to bring products to market in a predictable fashion, giving us the ability to make sure our stores and customers get the products they desire.”

Today the €586m retailer sells around 25 million pairs of shoes, textiles and accessories a year, with leading brands including Tamaris and Esprit, as well as a range of own-labels such as bama, Mercedes and Sansibar, apparel and accessories. The integration of the TXTPLM and TXTChain (Supply Chain Collaboration) solutions has enhanced the visualization and monitoring of products and processes across the company’s diverse and growing businesses. The solution is live and being used across all divisions and departments with over 90 internal users and with a growing number of external users being added.

More specifically, with TXTPLM Hamm Reno supports the elaboration of the Collection Plan for both the Retail and Wholesale business, the management of styles and material master data, and the full management of technical specifications to support direct sourcing. The integration with TXTChain enables updating the collection plan with real order data.

“We’ve been able to utilize the TXT solutions to address a host of challenges faced by a retail-wholesale company. We’re seeing better synergies between retail and wholesale departments. For example, we’ve been able to reduce lead times, and to cut less profitable styles, while increasing the order quantity, said Felix Finger. “Additionally, the process improvements have resulted in better supplier integration, direct sourcing and, of course, the desire to increase margins.”

“Overall, the TXT solutions, both PLM and Chain have many benefits for our employees and will allow each of them to be more productive and precise in their part of the process,” said Felix Finger. “Specifically, we’re happy with our ability to control collection content, differentiate and sharpen brand and collections, and to build a knowledge database for styles and materials.”

“This is the second major implementation that TXT and Hamm Reno Group have completed together and each time we’ve had a high level of communication and coordination that has led to successful on-time and on-budget projects,” said Simone Pozzi, EVP Managing Director TXT Retail. “Hamm Reno Group is now better able to address the challenges of being a global, multi-channel wholesaler and retailer with over 500 retail stores and thousands of additional wholesale customers. We are very pleased that Hamm Reno Group quickly saw the advantages of integrating TXTPLM with TXTChain and were committed to making the project happen.”

To view the original press release, please click here.

Search for TXT Retail on CIMdata.com

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