American fashion design firm Derek Lam International LLC, known for its luxury and contemporary women’s clothing, shoes and accessories, has announced a successful Centric SMB PLM implementation. Centric SMB is a cloud-based PLM solution available on a subscription basis (SaaS) and is tailored for emerging businesses to help them speed product development, improve costs, and increase market responsiveness.
Derek Lam, whose brands are Derek Lam and Derek Lam 10 Crosby, is a leading New York fashion designer known for his modern approach of blending minimalist designs with a calculated simplicity and a touch of thoughtful detailing. Runway collections, which reflect classic American sportswear with a modern sensibility, are highly acclaimed for their distinctive take on luxury.
With demand quickly growing, Derek Lam International knew they needed to implement an efficient design and development process. The firm’s future growth would require a modern, centralized PLM system that is rich in functionality and easy to use. They would also need to simplify collaboration between their internal teams.
Derek Lam International’s prior system had functionality limitations and therefore was not adopted by users as extensively as the company envisioned. After conducting extensive research of PLM solutions, the company chose to switch to Centric SMB.
“The challenge was finding the right balance between creativity and structure,” says David Meir Sasson, Chief Operating Officer of Derek Lam International. “We had heard that Centric was used by best-in-class fashion companies to grow business and streamline production from concept to store shelf. And when we saw the solution, we knew it would be a fit for our brand.”
Sasson said one of the key benefits of Centric is how it facilitates communication. “Now all of our departments – Design, Marketing, Development, Production, Finance and Sales – will have access to the same information. Better communication promotes a natural workflow and will improve collaboration between our teams. Best of all, by reducing the amount of administrative work required, our designers will now able focus solely on creativity, which is crucial for our brand.”
“We view Centric as a partner that really understands fashion and one that can support our business as we continue to scale,” he adds.
“We’re delighted to partner with Derek Lam International,” says Chris Groves, CEO of Centric. “Implementing the right PLM tool, one that is as innovative and dynamic as the Derek Lam brand itself, is a significant step in the design company’s evolution. We look forward to supporting Derek Lam International as it achieves new heights in the fashion industry.”
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