Centric Software announces its sponsorship of Fashion Business Days, a business-oriented program created by the Swedish Fashion Council. The event brings together brands, buyers and media to view new collections, take in inspirational seminars and network.
Empowered by the rise of e-commerce and online editorial coverage, Swedish fashion businesses now have a direct line to shoppers outside their local market. Fashion became the country’s fastest-growing export in 2014.
“Both established and emerging brands are now looking beyond their domestic customers,” explains Daniel di Benedetto, Centric Software’s Sales Director for the region. “But in order to succeed on the international stage, where product planning, costing and improving margins are more complex, these companies need to think digitally and compete on an even technological playing field.”
The Swedish Fashion Council targets rising talents with mentorship programs and Fashion Business Days will emphasize the importance of accessible, affordable technology tailored to the needs of growing businesses.
In addition to its enterprise-class Centric 8 PLM solution, Centric has distilled the best of extended PLM into a cloud-based package, Centric SMB which includes essential modules, best practices and key industry learnings gleaned from working with many of the world’s best-known brands. Centric allows emerging brands to compete on an even footing with industry giants.
“Swedish brands are incredibly strong locally and globally, and Centric is proud to be actively involved in the region,” says Chris Groves, President and CEO of Centric Software. “Our technologies are already used by some of the biggest fashion names on the planet to improve margins, improve transparency and sustainability, and drive business growth,” Groves adds. “Our commitment is to make the same innovative tools available to Swedish and Nordic brands.”
Centric will be on-hand at the Fashion Business Days to demonstrate its suite of mobile PLM applications – including solutions for product presentation, improving fit, capturing inspiration, field testing prototypes – and its robust Collection Management module for PLM, both designed to dynamically extend the power of PLM to merchandisers, marketing, sales and field teams.
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