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Friday, October 21, 2016

Brentwood Originals Selects Simparel Enterprise and PLM Solution

Simparel, Inc. announces that Brentwood Originals, the country’s largest manufacturer and distributor of decorative pillows and chair pads, will soon begin implementation of the Simparel® Enterprise solution. Brentwood Originals, Inc. will replace its legacy ERP system with the end-to-end business software at its three regional offices in California (corporate headquarters), Mississippi and Ohio.

According to Brentwood Originals SVP and CFO Joel Fierberg, “Our old system was primarily focused on distribution capabilities. While that is a big part of what we do, we also needed more development and manufacturing tools to manage the growth and change we are experiencing. After a lengthy evaluation of systems, we decided that Simparel was our best solution to remove obstacles in our business and improve our ability to meet changing and expanding customer needs. We believe that this initiative will enhance our retail partnerships and drive even greater business opportunities going forward.”    

When fully implemented, Brentwood Originals expects the Simparel software to be used by about 120 managers and team members across all functional departments. “A big part of the attraction of Simparel is the integration of all tools and information in a single platform,” continued Fierberg. “An important goal for us with the new system is to gain greater integrity in our data. Simparel will allow us to simplify from holding often-conflicting data in multiple locations to a single source of up-to-date and accurate information. That will give us greater visibility and empower all of us to make faster, better-informed business decisions across our three locations and the entire business.”    

Another example of the power of the all-in-one solution for Brentwood Originals is the capabilities found in Simparel PLM (Product Lifecycle Management). Originally considering a component for future use, the company discovered significant product development benefits in the module during the evaluation and has decided to accelerate its deployment.

“We are pleased with the opportunity to work with such a professional and capable team at Brentwood Originals,” noted Simparel Strategic Account Director Jill Powers. “We applaud their efforts to identify their needs and conduct a thorough evaluation. In addition to ensuring a great system fit, this has helped to quickly establish a very comfortable working relationship. We look forward to a strong partnership.”

To view the original press release, please click here.

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