moBack, Inc. addresses the surge of consumer interest in Augmented Reality by raising $500,000 in seed funding and launching moBack AR, the first Augmented Reality platform and app that connects 3D content creators to users using augmented and virtual reality devices.
moBack AR, an Augmented Reality Platform, connects creators and consumers of AR content with a scalable, intuitive platform.
Creators can upload AR experiences from their 3D software with custom plugins. Consumers view these immersive experiences from anywhere using dedicated AR hardware.
“Augmented Reality provides a more intense and focused 3D experience, so you derive more pleasure from each moment,” said Dev Gandhi, CEO, moBack.
Augmented Reality changes the way humans interact with their environment. Companies and individuals can showcase their products like sofas, paintings, or light fixtures inside potential customer’s homes. Consumers can preview products such as cars, refrigerators, or furniture in their real settings before buying. AR is a perfect blend of advancement in computing and human sensory systems.
“AR ushers in the 3rd revolution in man-machine interface after Apple iPhone’s Touch and Siri’s Voice,” continued Mr. Gandhi. “It brings the ‘Point’ interface, which is easy and intuitive for humans to use.”
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