To support its business model evolution and remain relevant in a rapidly changing and competitive industry, Uniek turned to PLM. Julianne Brickl, Vice President of Marketing and Merchandise Management, and her team auditioned several vendors who specialized in manufacturing, before settling on Silicon Valley-based Centric Software, whose experience is in fashion and fast-moving consumer goods.
Although Uniek initially adopted PLM to manage the growth of its product ranges, Centric PLM has also supported another unexpected change in direction. “We’re now twelve months into adding direct to-consumer online as one of our channels and Centric has been instrumental in helping us keep up the pace of development we need to do that”, says Brickl. “In addition, we have also found Centric invaluable in helping us manage the content master data we need to provide to online retail partners as well – none of that would have been possible with our old system.”
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