To achieve their private label objectives and continue to exceed customer expectations Fressnapf Group has selected the Trace One platform as their scalable, collaborative solution. The retailer aims to raise the share of its private label products to 50% across all categories by 2020 – offering customers an even greater range of high-quality, safe and fully traceable pet food products.
“At the Fressnapf Group, we offer our customers a vast range of private label products they can trust,” said Heiko Bücker, Senior Vice President Sourcing & Category Management. “The Trace One platform will allow us to increase our offering, manage the development of our products with improved efficiency, and assure that everything we sell meets the high standards pet lovers expect from us.”
In addition to Germany, the Fressnapf Group is present in 10 other European countries. Trace One will allow the full integration of international teams into the development and management of private label products. This will further strengthen the retailer’s position in the European pet food market, which is projected to keep expanding at a compound annual growth rate of around 5%, maturing into a $19.23 billion market by 2020i.
“We are delighted Fressnapf Group has chosen Trace One as its partner to achieve its ambitious private label strategy,” said Thomas Spieker, Director for Central Europe at Trace One. “Having successfully consolidated markets such as France, we have advanced our globally proven, widely trusted platform to suit companies in Europe’s largest economy, where retailers such as Fressnapf can use it to meet their unique needs.”
Fressnapf Group´s entire supplier base – around 500 companies – will be integrated into the Trace One platform, ensuring all new private label products will go through the same process. Fressnapf Group expects the time and efficiency savings achieved through this streamlining to result in a significant increase in revenue over the years leading to 2020.
“Our contract with the Fressnapf Group is further evidence that German retailers are increasingly taking a long-term view on private label management,” said Thomas Spieker. “The industry is looking for solutions that do not merely work for them today, but have been developed to be scalable significant further growth.
We use cookies to help provide you with the best possible online experience.
By using this site, you agree that we may store and access cookies on your device.
You can find out more and set your own preferences here.
