Siemens’ commitment to building and supporting an extensive and robust partner ecosystem as a strategic component of the business has created the largest and fastest growing Channel Partner Program in its industry. As part of its ongoing efforts to expand its award-winning Channel Partner Program, Siemens’ product lifecycle management (PLM) software business recently exceeded 1,000 global channel sales partners, adding 150 new partners in the last 12 months alone. The expanded program more fully represents Siemens’ digital enterprise portfolio, including Application Lifecycle Management (ALM) software, Manufacturing Operations Management (MOM) software and all of its Simulation and Test solutions. Through organic growth and accretive additions from integrations, Siemens’ award-winning program is now comprised of over 11,000 sales and technical professionals globally helping its customers on the path towards digitalization.
In addition, CRN®, a brand of The Channel Company, has recognized Siemens PLM Software with a 5-Star rating in its 2017 Partner Program Guide for the 11th consecutive year, and named Jeff Zobrist, Siemens PLM Software’s Vice President of Global Solution Partner Sales, as a 2017 CRN Channel Chief.
“We are very proud of the value our Channel Partner Program brings our partners, and thankful to CRN for again awarding us with a 5-Star rating,” said Zobrist. “It’s also an honor to be recognized as a 2017 Channel Chief by CRN. These awards are a testament to our strategy and execution. We are continuing to see our partners benefit from our commitments in extending digitalization value to midmarket customers. It’s a great time to be a Siemens PLM Software Channel Partner.”
Siemens’ Channel Partner Program enables its partners to deliver business value to some of the world’s most innovative and respected manufacturers. With a continued global focus on Industry 4.0, the Internet of Things (IoT), and digitalization as a whole, bringing PLM, MOM and ALM technologies to leading manufacturers offers an exciting market opportunity for solution providers to expand their business and increase customer value. Siemens PLM Software partners have helped tens of thousands of customers in diverse industries and geographies realize innovation through digital transformation tied to ideation, realization, and utilization.
“Given the close relationship we have with Siemens, we've been able to successfully grow in the market,” said David Kaparis, Associate Partner at Hyla Soft, Inc., a Siemens PLM Software channel partner. “Siemens has helped us reach a new customer base and give our customers what they need.”
Today’s customers demand deep business, solution, and industry expertise, validated by references and best practices. To meet this challenge, Siemens is accelerating the transformation of partners from traditional value-added resellers to strategic solution providers through the Siemens PLM SMART Expert partner program. SMART Expert is a globally consistent standard which allows partners to gain recognition for their expertise across eight industries and 23 products. Recognition of their domain expertise enables partners to better meet customer expectations, win more often, and ensure sustainable business model and partner valuation.
“The SMART Expert program has helped recognize our continued investment in the digital manufacturing domain,” said Erik Burghoorn, CEO and Managing Director at cards PLM Solutions. “With the support of Siemens and their multi-step program, we’ve not only differentiated ourselves in the marketplace but also transformed our capabilities to be better poised to deliver the solutions our customers demand.”
“By emphasizing specialization, technical competency and sales excellence, our program enables partners to differentiate and profit in today’s evolving marketplace,” added Zobrist. “We will continue to invest in the success of our partners through programs that help them transform their business to exceed future customer technology, deployment, and purchasing needs tied to digitalization.”
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